Eye-opening: “What if Starbucks marketed like a church?”

(HT: Jonathan Ignacio)

Thoughts:

• This makes several good points – but …
• Would it not be equally troubling if the church marketed just like Starbucks? What would that look like?
• It’s Americano, not ‘Americana‘ (FYI, if you want more bang for your buck, the Americano is the way to go: it’s cheaper than the latté but has an extra shot of espresso [100mg caffeine])

- HC