“Denominational Marketing Campaigns”

At the Church Marketing [Stinks] blog, Joshua Cody discusses two new ad campaigns: one from the Southern Baptists (with which he’s not impressed), and another from the United Methodist Church:

“The plan: exude confidence and communicate, ‘Hey! We’re not so bad! Look at what we’re doing!’ Throw in some ugly font treatments and that commonly-used ‘We are’ advertising starter, and you’ve got all the makings for an ad campaign to reinforce the status quo. We Are Marshall was inspiring. We Are Southern Baptists? Not the same.”