Is Project Red a good thing?

Sure, says Laura Murray at the Tapestry blog … but it doesn’t encourage the kind of sacrificial giving Scripture commends:

“When I walk into one of their stores in December, I can self-gratify through my drink as well as self-gratify by giving to someone in need.  When it comes down to it, it’s not about those in Africa, it’s about me.  Brilliant marketing to the American culture where philanthropy is beginning to be the ‘in’ thing … or is it?”

Official RED website.