Suggestions from the Consumer-Driven Church: Redux


By Bill Kinnon

I’m a consumer.

Nothing wrong with that.
I like nice things.
Shiny things.
Techie things.
Tasty things.
Dark beers with a rich foam head.
Did I mention?
I’m a consumer.

So. You want me in your church. Here’s how to get me.

1. Parking. I need lots of space for my big SUV. And it better be close to the doors. Don’t want to do much walking. So if it isn’t - how about a shuttle.

2. Nice Building. This is important. I’m not interested in some strip mall church that looks like it’s struggling. Or an old traditional church - unless you’ve done millions in renos. I’m an upwardly model semi-professional. I want my surroundings to reflect my importance.

3. Proper HVAC. This isn’t important. It’s critical. I want to be cool when it’s warm and warm when it’s cool. 68ºF to 72ºF - year round. Is that too much to ask.

4. Comfy chairs. And when I say chairs, I mean chairs. Preferably theater-style. With wide arm rests. Give me some space for my girth - and safe distance from the other arriving consumers.

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